My goal is to write credible, convincing, and compelling copy for you. Here is the normal process I use to accomplish that goal.
I start with you, the client. You may have a production or marketing team or subject matter expert(s) with whom you want me to work. I’m comfortable meeting with such groups regularly to keep the project on-point and on schedule.
I then begin my research. If someone questions a statement in your copy, I want to be able to back it up with proper attribution. Some of my research sources are
- Google Scholar
- SAGE Publishing
- Taylor & Francis Online
- Official government sources for statistical data
If not answered in a planning meeting, I will ask questions of you about
- all previously published material on your product or service
- the product or service
- your audience
- your goals for the copy
If required, I will do
- online surveys
I then write the first draft and check the copy for grammar, punctuation, and readability. I use, as aids
- The Chicago Manual of Style
- The AP Stylebook
I will then review the first draft with you.
Upon your approval of the first draft, I will write the final copy and conduct a final proofread for grammar, punctuation, and readability.