My goal is to write credible, convincing, and compelling copy for you. Here is the normal process I use to accomplish that goal.

The Startup

I start with you, the client. You may have a production or marketing team or subject matter expert(s) with whom you want me to work. I’m comfortable meeting with such groups regularly to keep the project on-point and on schedule.

Research

I then begin my research. If someone questions a statement in your copy, I want to be able to back it up with proper attribution. Some of my research sources are

If not answered in a planning meeting, I will ask questions of you about

  • all previously published material on your product or service
  • the product or service
  • your audience
  • your goals for the copy

If required, I will do

  • online surveys
  • interviews

Production

I then write the first draft and check the copy for grammar, punctuation, and readability. I use, as aids

  • Grammarly
  • Hemingway
  • The Chicago Manual of Style
  • The AP Stylebook

I will then review the first draft with you.

Upon your approval of the first draft, I will write the final copy and conduct a final proofread for grammar, punctuation, and readability.